JWT PR wing Verve appointed as AOR by Telkomsel Indonesia

JWT’s PR firm Verve has been appointed as the agency of record for Telkomsel, Indonesia’s largest digital telecom provider.

The agency’s mandate is to amplify news of Temlkomsel’s corporate transformation.

The announcement:

Verve,  the story arm of J. Walter Thompson (JWT) Company, is excited to announce its new appointment as agency of record for Telkomsel, the largest digital telecommunications provider in Indonesia. Verve will spearhead the Telkomsel’s communications in order to elevate the company’s corporate transformation.

This appointment strengthen Verve’s commitment in providing assistance in implementing strategies and services to support the acceleration of corporations’ business development.

“We are excited to be Telkomsel Indonesia’s strategic communication partner,” said Marianne Admardatine, Chief Executive Officer of JWT Company Indonesia. “Verve’s role will include re-engineering the way Telkomsel should communicate across disciplines and stakeholders, and building the company’s reputation across a variety of vertical markets, while positioning it as an expert and innovator in the industry, strengthening Telkomsel’s position as the Digital Telco in Indonesia.”

Telkomsel continues to serve Indonesia by opening telecommunications access across the nation through its latest technology and innovation. To further strengthen its commitment to Indonesia, Verve is assisting Telkomsel in bringing a new wave of transformation to the industry and nation.

“Telkomsel continues to be synonymous with technology and innovations, and it is important for our agency partner to be aligned. We are pleased to have Verve joining our team. Given their track record of creative and effective ideas, we believe they are the right partner in making effective of market opportunities to strengthen Telkomsel position in Indonesia, especially in this transformation era,” said Denny Abidin, Telkomsel’s General Manager of External Communications.

As a new arm at JWT Indonesia, Verve is a channel agnostic storycrafter, supporting clients’ stories effectively through amplification over multiple channels.

Managing Director of Verve, Harry Deje, said “We are truly excited to be Telkomsel’s communications partner and looking forward to be working with Telkomsel, particularly given the huge focus of contributing to the nation and moving towards Indonesia 4.0. This is  great honor for Verve and we believe Telkomsel’s innovation and leadership in the telco industry will benefit Indonesia.”

Source: JWT press release


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