FYI

Madison Media wins back $95 million media account for Marico

Madison Media has won the the media AOR for Indian FMCG company Marico. Industry estimates peg the business at Rs 500 crores (approximately Singapore $95 million). The mandate encompasses all media including digital

The account had moved to Lodestar UM last year. This marks the return of Marico to Madison: the agency handled the marketer for 14 years from 2003.

The announcement:

Madison Media has just announced that it has won the Marico Media AOR in a competitive multi-agency pitch. Madison Media will be responsible for all media including Digital and will handle the account from April 1, 2019.

Marico has been with Madison Media for 14 years from 2003. Last year, in a pitch supervised by ATK, Madison Media had lost the account. This year the account went again on pitch.

Says Mr. Vikram Sakhuja, Partner & Group CEO Madison Media & OOH, “We are absolutely delighted to win back the prestigious Marico account. We are confident that we will be their true business partner and substantially contribute to their growth story. We are happy that Marico evaluated our cutting edge Digital expertise and found us as the right fit”.

Koshy George, Chief Marketing Officer, Marico Limited commented, “We look forward to this partnership with Madison Media. The agency brings in an expert team whose creative ideas and approach resonate with our ethos. It is critical to have a team combining creativity, expertise and execution excellence in today’s fragmented media landscape to drive value.”

With over 25 years of experience in the beauty and wellness industry and with a presence in chosen emerging markets across Asia and Africa, Marico has emerged as one of India’s leading consumer products companies. It has an extensive portfolio spanning haircare, skincare, edible oils, healthy foods, male grooming and fabric care. Marico is a household name in India with brands like Parachute, Parachute Advansed, Saffola, Hair & Care, Nihar Naturals, Livon, Set Wet, Mediker and Revive.

Source: Madison press release

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