OMD’s Sadhan Mishra promoted to Shanghai MD after McDonald’s success

Media agency OMD has promoted Sadhan Mishra to managing director of its Shanghai office, in order to build on the “new business momentum” in that market.

Having joined the OMD network in 2010, Mishra worked on international accounts in Singapore and helped to grow the business in Indonesia. He then took on a remit for the McDonald’s account across the Asia-Pacific, the Middle East and Africa – as regional business director.

The announcement

OMD China has strengthened its leadership team, having appointed one of the network’s longstanding business leaders in Asia Pacific, Sadhan Mishra, to the role of Managing Director for its Shanghai office.

Mishra will now work closely with OMD China CEO, Aaron Wild, to ensure the Shanghai office continues its new business momentum, having won the media business for WH Group, Papadai, Toutiao and in 2018.

He will also oversee the agency’s continued delivery of service excellence and market-leading innovation for its existing and new clients, leveraging his extensive experience in managing global accounts for the network.

Having joined the OMD network in 2010, Mishra has played a prominent role in managing international accounts out of Singapore; growing the agency’s operations in Indonesia; and most recently, leading the McDonald’s business across APAC, Middle East and Africa.

He has been instrumental in the addition of new markets for OMD’s remit on the McDonald’s business, as well as the network’s most recent retention of the account in China and Taiwan. His efforts to help McDonald’s advance their digital approach have earned global accolades for the brand, including the prestigious Gunn Report’s ‘Campaign of the Year’ title in 2018 for OMD Singapore’s ‘Capacity Based McDelivery’ campaign.

Commenting on the promotion within the network, Stephen Li, CEO of OMD APAC, says: “Sadhan is renowned among our global network and clients for his extensive experience and aptitude in 360-comms planning; his impressive track record of helping market-leading brands achieve fresh growth in their category is truly remarkable.

“To fill the Shanghai leadership role and ensure the agency continues its upward momentum, there could be no better candidate than Sadhan and we are delighted to be able to promote talent from within the network.”

Mishra adds: “I am excited to take on this new challenge in leading one of the world’s most competitive markets. I have worked closely with the Shanghai team over the years and have always remarked how the agency’s continued delivery of market-leading research and insights, as well as its highly advanced digital and performance-based capabilities, are second to none. I look forward to working with the highly talented team on ensuring we continue to position our clients ahead of the curve of media disruption in China.”

Source: OMD press release


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