PHD appoints new GM and acknowledges ‘challenger brand’ status in Taiwan

Omnicom Media Group’s PHD has appointed Geri Hsu as general manager for Taiwan – a market where the agency considers itself to be “a challenger brand”.

She has more than 16 years of experience in markets including Taiwan and China.

The announcement:

PHD Taiwan has appointed Geri Hsu as General Manager for the agency. She brings over 16 years of experience in both Taiwan and China, where she managed international clients across several different categories. In her new role, she will lead PHD Taiwan with her keen sense for new media trends, further cultivate the agency’s talent, and position PHD Taiwan as the best business partner in the industry for its clients.

Hsu will report into Omnicom Media Group Taiwan CEO, Kelly Huang, who says: “PHD is a very young brand in Taiwan, in comparison to other networks. However, its growth and expansion in recent years has defined the agency and differentiated it from the rest.

“The challenger brand truly epitomizes the agile thinking required from an agency partner to tackle ongoing disruption in the media landscape for its clients. Given Geri’s professional background and diverse experiences across Greater China, we are confident that she will lead the team to continue scaling new heights in Taiwan and achieve even greater success for our people, partners and clients.”

James Hawkins, CEO of PHD APAC, adds: “PHD Taiwan has truly earned a reputation for Finding A Better Way within Taiwan’s communications industry, having been named ‘Digital Agency of the Year’ at the Taipei International Digital Advertising Festival and emerging as Taiwan’s sole winner at the Cannes Lions last year.

“We are excited to welcome Geri onboard and have every confidence that she will continue to accelerate the agency’s pace in the market.”

Hsu comments: “PHD is a very distinctive brand in the market, having earned a strong reputation for its strategy led product and future-facing approach for its clients. The agency is part of an incredibly strong global network, with extensive Group resources, and represents a new-age culture of highly diverse talent.

“I am excited to join the team and look forward to collaborating with them on continuing PHD’s success story in Taiwan.”

Source: Omnicom Media Group press release


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