FYI

Property portal Ohmyhome picks Publicis Singapore and Performics as AOR

Publicis Singapore and Performics Singapore have been hired as agencies of record by Ohmyhome, a property purchase and rental platform.

The mandate extends across advertising, digital marketing and social media. Industry sources say the work on the brand was by and large created in-house prior to the recent pitch. 

The announcement:

Ohmyhome, a leading property technology platform in Singapore has appointed Publicis Groupe agencies – Publicis Singapore and Performics Singapore as the Agencies-of-Record for its digital marketing, social media and advertising duties, following a competitive pitch in January 2019.

As the creative partner, Publicis and Performics will undertake both strategic and execution duties to support the master brand in Singapore and expand its presence in the region. The scope of responsibility includes brand communications through-the-line as well as media strategy and implementation.

Launched in 2016, Ohmyhome is leading the local property market with its end-to-end platform that is  – Simple, Fast and Affordable. Built to simplify the home buying and selling journey, Ohmyhome facilitates DIY transactions, offers fixed-rate agent services, as well as on-demand mortgage and legal services. To date, over  2,300 homes with a combined value of over $1 billion have been transacted on Ohmyhome.

Rhonda Wong, co-founder and CEO for Ohmyhome, said: “We were really impressed by the level of creativity and teamwork that Publicis team displayed throughout the pitch process. It was thought-provoking and thoroughly consistent with our culture. We wanted an agency partner that was aligned to the Ohmyhome vision and who demonstrated the ability to develop an integrated approach, that will help exemplify our products and service offerings in Singapore and the region.”

Joanne Theseira, Managing Director for Publicis Singapore, said: “This is a significant win that establishes both our creative and performance marketing capabilities within the Publicis Groupe’s Power of One approach which continues to deliver value and business impact for new clients as well as opportunities for our talents. Ohmyhome is a challenger brand that isn’t afraid to take risks, and we are looking forward to partnering with Rhonda and Race’s team to boost awareness and drive significant results for the brand.”

Source: Publicis Groupe press release

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