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S4 Capital launches in India with Poran Malani as director of operations

S4 Capital, the new marketing services company started by Sir Martin Sorrell has started operations in India with offices in Mumbai and Bangalore.

Former Ogilvy south India president Poran Malani has been hired as India director of operations.

The onboarding of Malani coincides with the launch of MediaMonks digital and content practice in India. MightyHive, the most recent S4 Capital acquisition, is also poised to enter India’s programmatic ad market. The announcement follows close on the heels of MightyHive starting operations in Japan

With experience across agencies like Ogilvy and McCann, and marketers like Coca-Cola, Malani was most recently the founder of Fair Fern, a marketing and advertising consultancy.

During his nine year stint at Ogilvy, which ended in 2017, Malani was reckoned to be among the more digitally driven senior leaders at the agency, building a global hub for Lenovo.

Speaking about the appointment and the entry into India, S4 Capital’s executive chairman Sir Martin Sorrell said: “We are delighted to announce our entry into the vibrant Indian market.

“India is a country that we admire and respect. We expect great things from Poran in a short amount of time. No pressure.

“We believe that the shift to digital presents both MediaMonks and MightyHive with significant opportunities in a market that will become even more important as India becomes the most populous country on earth.”

S4 Capital’s executive director and CEO at MediaMonks Victor Knaap added: “India has a rich culture of visual storytelling and besides that, houses an enormous pool of tech talent.

“What MediaMonks can bring to the market is merging those disciplines — film and tech — by inviting directors and developers to come together and produce world-class digital storytelling.

“With years of experience, Poran is perfectly equipped to bolster our presence in this incredibly vibrant market and create a hub to serve local and international clients.”

S4 Capital’s executive director and Mighty Hive CEO Pete Kim added: “We welcome Poran Malani to S4 Capital and are excited by the potential of this entry into one of the most dynamic and important markets in the world.”

S4 Capital India director Poran Malani said: “The opportunity for the S4Capital model in India is huge. India is globally recognised for its creativity and its leading-edge technology, making it the perfect place for integrating the two into a new service model.

“We expect India to become a very important part of our global offering and we know that our proposition is incredibly relevant to Indian clients.”

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