SCMP revamp its website with new editions and ‘mobile-first’ focus

The Hong Kong-based South China Morning Post (SCMP) has revamped its website to make it “mobile first”. The revamp brings with it new sections, better recommendations and more multimedia content.

It has also introduced dedicated editions of the site for the US and Asia. This is in addition to the Hong Kong and International editions of the SCMP site. 

The announcement:

The South China Morning Post today announced the launch of its completely revamped The new mobile-first website aims to serve a wider international community of readers with two new editions for audiences in the US and Asia, in addition to the existing Hong Kong and International edition

The new website is designed to serve SCMP’s growing global readership and is a timely response to stay ahead of contemporary content consumption preferences, while providing an intuitive and enjoyable user experience. The changes also aim to benefit SCMP’s advertisers to reach a broader demographic of readers more effectively, offering partners more opportunities to showcase more impactful brand storytelling formats in a seamless manner.

The new will feature content recommendations for readers powered by AI, enhanced search functions that deliver relevant and robust results, bolstered multimedia content on an agile and dynamic platform, in addition to new and enriched content offerings such as:

Economy for the latest China and global economy stories

Expanded and frequent Asia coverage from the award-winning This Week In Asia

A new Explained section with aggregated “explainer” content

A new SCMP Spotlight section with in-depth award-winning multimedia stories.

“We invested a considerable amount of time into studying and understanding how our readers use the website when we set out overhaul,” said SCMP CEO Gary Liu. “We felt this is is an opportune time to introduce the US and Asia editions with the growing readership from those regions.

“Our mission is to elevate thought through world-class journalism every day for millions of readers around the world and lead the global conversation about China. We are confident that we can continue serving our readers in the best way possible with bolstered content offerings and introducing AI to recommend new content in a personalised manner on a robust digital platform.”

SCMP will gradually introduce more functions to the website, as well as enhancing its SCMP app before opening it to a wider audience.

Source: SCMP press release


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