Singapore-based agency DSTNCT acquired by Gushcloud

Singapore-based agency DSTNCT has been acquired by Gushcloud Marketing Group, a Singapore-based influencer marketing specialist firm.

The acquisition will lead to DSTNCT being able to tap into Gushcloud’s resources and data in influencer and content marketing.

The announcement:

DSTNCT, an award-winning integrated marketing agency, has been acquired by Gushcloud Marketing Group (GMG), the marketing unit of Gushcloud International. The merger of DSTNCT into GMG aims to build deeper integrated marketing and influencer marketing strategies together.

Prior to the merger, DSTNCT has been shaking up the marketing world with client work across a myriad of industries. The agency for the next-gen prides itself in its relevance, especially to the youths, through its content-first approach. Founded in 2015, DSTNCT has since bagged numerous marketing awards wins and notable brands as clientele. Some of its most well-known work includes National Youth Council (SHINE Festival), AIA Singapore, Capitaland Malls, National Arts Council (Singapore Art Week), Grab Singapore, Riot Games (Hyperplay) and Ngee Ann Polytechnic.

“The landscape is ever-changing and the ones who can create effective work are the ones who can provide both relevance and influence. I’m happy to say that DSTNCT and Gushcloud are very much aligned on that and we are now able to provide our clients a seamless integrated offering, with a robust network and a wealth of resources to tap on,” Matthew Zeng, Managing Director of DSTNCT said.

“Our next aim is to work closely with the group and leverage upon Gushcloud’s presence in her 9 offices across Asia to spearhead this stewardship of relevance to brands within Asia.”

Through this move, Gushcloud Marketing Group will share its resources and data within the fields of influencer and content marketing in Asia. Meanwhile, DSTNCT will provide its deep insights and creativity by leading integrated marketing and social. This marks a new phase of growth for Gushcloud Marketing Group as the addition of DSTNCT signals a commitment towards building a holistic marketing ecosystem that allows for brands to further optimize the use of influencers and content creators.

“The team at GMG has been on the constant lookout to acquire and merge with multiple creative and advertising agencies. When we looked at DSTNCT, we believe in the effective strategies and creativity

that the team has implemented for her clients within the region. By bringing DSTNCT into the group, this signals an important step for Gushcloud within the influencer marketing industry; that we remain committed to provide deeply integrated and more effective solutions for the brands and clients we work with,” Mr Ng Siang Hang, CEO, Gushcloud Marketing Group added.

DSTNCT is the first acquisition of Gushcloud Marketing Group since the reorganization of Gushcloud International into two main units, the Marketing Group and the Entertainment Group in December 2017.

Source: Gushcloud press release


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