Stink Studios Shanghai creates global launch film for Oppo smartphone

A new global campaign for the Oppo F11 smartphone has been created by the Shanghai branch of design agency Stink Studios. The film highlights the phone’s ability to shoot pictures in low light conditions

Speaking about the project, Stink Studios Shanghai creative director Mike Pearson said: “The campaign is a global rollout – featuring in dozens of markets and languages.

“Which is why we’ve shot it in a style that feels both inclusive and inspiring no matter where you see it. It’s based on the simple truth that everyone wants to take better photos in the dark/low light.

“The simple visual analogy of lighting up people in the dark also communicates across all languages.”

Commenting on the commercial Oppo India brand director Will Yang said: “Through the commercial we hope to highlight and bring alive our new and innovative technology. We are optimistic that this will connect with our consumers .”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing