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TBWA Asia president Ian Pearman exits to join consumer facing start-up in Singapore

Despite recently helping to win the Singapore Airlines $100 million account, TBWA’s Asia president Ian Pearman has decided to leave the agency to join a consumer-facing start-up in Singapore.

He had only been in the role for 22 months having moved from London, where he worked for Abbott Mead Vickers BBDO for 23 years, to take up the Singapore-based role.

Mumbrella understands the start-up Pearman will join is not in the advertising or marketing space, but is in fact a consumer-facing brand.

“It has been an amazing adventure at TBWA and I’ve achieved more than I ever hoped in relatively short order,” Pearman said.

“After 23 years in the advertising business, the timing feels right to scratch that entrepreneurial itch and the opportunity to join a visionary new venture was just too tempting to say ‘no’ to.”

Applauding Pearman’s impact in a relatively short tenure, TBWA\Worldwide president and chief executive officer Troy Ruhanen said: “Ian has helped to fuel the existing momentum around innovation for the Asia collective.

“He has led a great team who will continue to create disruptive work and run a suite of business offerings that will help our clients capture a greater share of the future.

“I’ve never been one to stand in the way of someone who wishes to try something entrepreneurial and am confident we will have a seamless transition.”

TBWA confirmed that Pearman’s successor would be “announced in due course”.

In the meantime TBWA\Worldwide chief operating officer Philip Brett, who served as president of TBWA Asia based out of Singapore for many years, will provide support on an interim basis until a successor is named.

Pearman is a Cambridge University graduate and has also studied at Harvard Business School. He is also a fellow of The Marketing Society.

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