APAC accounts for less than 15% of revenue for holding companies, says R3

An analysis of the latest R3 Agency Family Tree reveals that the Asia-Pacific region accounts for less than 15% of revenue for most major global holding companies, with Dentsu being a notable exception.

According to R3, the top five holding companies globally are WPP, Omnicom, Publicis Groupe, Dentsu and Interpublic.

The regional top five for Asia-Pacific on the other hand are Dentsu, Hakuhodo DY, WPP, Omnicom and Publicis Groupe, with the Beijing-headquartered BlueFocus a close number six.

Dentsu is the largest holding company in the Asia-Pacific region thanks to its dominant position in the marketing communications landscape in Japan. Regional revenue at US $6.4 billion accounts for 75% of its global revenue of US $8.5 billion.

Among the major global holding companies, WPP has regional revenue of $2.8 billion, 13.7% of its global revenue which stands at $20.5 billion.

Omnicom Asia-Pacific accounts for $1.8 billion of revenue; 11.7% of the group’s global revenue of US $15.9 billion.

Publicis Groupe’s regional revenues are $1.2 billion – 10.5% of its global revenue of $12.2 billion.

The Beijing-headquartered BlueFocus is closing in on Publicis Groupe with revenue of $1.2 billion for the region.

Interpublic which makes the global top five is at a distant seven in the region with revenue of $909 million; 11.4% of its global revenue of $7.9 billion.  

For the first time this year, Accenture with $1.8 billion and Deloitte with $650 million of global revenue, made it to the R3 Family Tree.

The Family Tree helps track the number of acquisitions, name changes and mergers within the advertising industry through the course of 2018.


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