Auke Boersma made redundant at GroupM, as APAC head of supply role is reviewed

GroupM has made its Asia-Pacific head of supply Auke Boersma redundant because the scope and location of the role is being reviewed, Mumbrella understands.

A source within the agency network confirmed that it was a redundancy based on those two factors, but refused to offer any further comment.

Singapore-based Boersma had only been in the role for a year. Before that, he was APAC managing director of GroupM/Xaxis’ multi screen performance business Light Reaction.

Other past employers include the Netherlands-based loyalty marketing platform Scoupy, Videostrip – now known as SpotX – and Scoot media.

Between 2012 and 2015, he also ran his own business in ABC – Auke Boersma Consultancy.

Boersma is multilingual, speaking Dutch, English and German.

Describing himself on his LinkedIn profile, he said: “In recent years, I’ve broadened my skills across a range of business areas as a result of launching two start-ups. I realised that if I applied my commercial drive across other business areas it was a recipe for success.

“I enjoy motivating individuals to succeed and lead teams by example. I take a pragmatic and no nonsense approach to business, I thrive on growing revenues.

“Strong communicator – enjoy doing business across global markets having lead operation across EMEA and APAC.”


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