Average salary for APAC corp comm and PR professionals was US $143,000 says report

The average annual salary for a corporate communications or public relations professional stood at US $143,000 (nearly S $194,000) for 2018 according to the State of the Industry Report for 2019 from PublicAffairsAsia and recruitment firm Prospect.

The numbers varied quite significantly across geographies with Australia topping the list of annual salaries at US $165,000 and South East Asia other than Singapore pegged at US $90,000

Men on an average stood to earn US $20,000 more than women.

In-house communications professionals embedded within corporates on an average fared better than those working with agencies. The average salary bonus for in-house was at 25% as opposed to 19% for those in agencies.

The base salaries for those working in-house also tended to be higher.

Only 7% of in-house communications professionals identified themselves as working in PR; the number was much higher at 47% for those in agencies.

Unsurprisingly, this meant only 3% of in-house corporate communications professionals considered moving to agencies.

On the other hand, 45% of those in agencies wanted to move to an in-house role and only 8% wanted to move to another agency.

The report was the result of a survey of over 420 frontline practitioners. Read the full report here.


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