FYI

BBDO’s Mumbai office gets a new vice president

Kunal Sonalki has joined BBDO Mumbai as vice president of Mumbai. Solanki has held several marketing positions in Dubai and was most recently director of digital planning, strategy and new business development at branded content firm Liwa Content.Driven.

He will report to Atin Wahal, the head of BBDO’s Mumbai office.

The announcement:

BBDO India has appointed Kunal Solanki as Vice-President for the Mumbai office. He will report to Atin Wahal, Executive Vice-President and Head of BBDO’s Mumbai operations.

Solanki began his career in advertising more than 18 years ago and joins us after 11 years working in the Middle East (Dubai). He has experience across various categories including Telecom, FMCG, Automobile, Banking, Electronics and Durables working on different brands such as Hutch & Vodafone, Marico, Sony, LG, Heinz, Kimberley Clark, Hyundai, Westside (TATA), Cox and Kings.

Over the last few years he has helped develop the digital arms of agencies in Dubai, with a focus on integration and content creation.

Solanki said, “In this day and age, when consumers have so much content thrown at them, it is imperative that brands get the context right and present it in a way that the consumers can relate too. BBDO’s work over the years has done just that and this is what resonated with me. I am delighted to join the BBDO family and look forward to my journey ahead.”

Commenting on his appointment Atin Wahal said, “Kunal is rare breed of advertising professionals who understand the communication needs as well as the marketing problems for the clients. His experience with varied categories and regional exposure will surely be an asset for the agency. We welcome him to the ever-energised BBDO Ashram.”

Source: BBDO press release

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