Ex-Ogilvy veteran David Mayo joins GetCraft as chief growth officer
Ad industry veteran David Mayo has joined Jakarta-based GetCraft, a creative vendor marketplace, as chief growth officer. Mayo has worked extensively across the region, principally with Ogilvy & Mather.
He was most recently the group CEO of WPP in Malaysia.
GetCraft was formed in 2015 to allow brands access to over 10,000 resources across a range of services: influencers, content creators, marketing strategists and copywriters.
The brands that have worked with GetCraft include Unilever, Nestle, P&G, J&J, Coca-Cola, L’Oreal, Google, Samsung, GE, Visa as well as the major agency holding groups. The firm also runs training for marketers on best practices in agile marketing and creative delivery.
Besides his role as chief business development officer, Mayo has acquired an equity stake in GetCraft.
Speaking about the reasons for joining, Mayo said: “I want to find a newer, faster, better way for marketers to access creativity as the essential tool to connect with their consumers.
“There is a greater role for technology at the crossroads of creativity and media in the delivery of bespoke content at speed and at scale, without affecting the quality of the content.
“GetCraft is Asia’s largest creative vendor marketplace outside China right now and it’s very busy.
“If we can truly use our data and our technology to scale and deliver work that doesn’t end up looking like a MoonPig card (a maker of personalised greeting cards), it will allow brands to move at the speed of the consumer conversation.
“It will allow them to be involved, invited and interactive. It will allow them to lead and contribute.”
GetCraft co-founder Patrick Searle said: “David has proved invaluable in helping to build out our strategy and our offer for the future.
“Formalising this relationship as we enter our next stage of growth is our natural next step and David takes a core role in that next step.
“Having someone of his stature, calibre and reputation on board not only validates our offer but it brings world-class creativity, strategy and drive to the growth of GetCraft.
“David will make a huge difference to our growth and profile in the future.”
Mayo is in the process of creating a new team and GetCraft will launch in Singapore in the next few weeks.
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