‘Fearless’ Zeno Group appoints Allanjit Singh as Singapore MD

Zeno Group has appointed former Red Agency executive Allanjit Singh as its new Singapore managing director.

As well as Havas, Singh has previously worked for Iris and Ogilvy. On the decision to take the Zeno Group job, Singh said “the firm’s entrepreneurial spirit and fearless culture reflect my own values”.

The announcement:

Integrated communications veteran Allanjit Singh has been named Managing Director at Zeno Group where he will oversee the agency’s Singapore office, drive growth, and scale the agency’s local and regional presence. He will focus on ensuring Zeno Singapore is optimized to deliver the very best creative, digital, public relations and analytics capabilities.

Singh will provide strategic oversight for existing core practice areas and senior client relationships.

Prior to joining Zeno, Singh served as the Managing Director of Red Agency, part of Havas Group. There he established the public relations, digital and social media services, a significant component of the agency’s portfolio. Prior to joining Red Agency, he was the Head of Digital and Communications Director for Golin in Singapore where he managed global consumer and technology relationships and executed global campaigns and brand-led activations. Previously he spent over two years at Iris Worldwide as their Director of PR and Social Strategy as well as served as the head of Social Strategy at Ogilvy Public Relations Worldwide.

“Allan’s business intelligence and well-rounded skill set is a game-changer for Zeno. His ability to deliver solutions blending creative, digital, earned media and analytics is key to success in the Singapore market,” said Margaret Key, CEO of Zeno Asia Pacific. “Zeno continues to build and strengthen our talent and market presence in Asia Pacific. We look forward to Allan capitalizing on our existing expertise while taking our clients and our work to the next level.”

“I was drawn to the opportunity to build on the success that Zeno has already demonstrated in Singapore. The firm’s entrepreneurial spirit and fearless culture reflect my own values, and to be able to leverage that as plan for the next step in the evolution of this office is invaluable,” says Singh. “We are uniquely poised to succeed in Asia Pacific as we develop our data intelligence expertise to fuel high performance, omni-channel storytelling that delivers value to clients and authentically connects with audiences. I look forward to joining the incredibly talented Zeno leadership team and enhancing the agency’s reputation as a regional leader.”

Prior to communications, he had also worked as a market research analyst developing trend and feasibility studies as well as go-to-market strategies for technology firms. Singh earned a Bachelor of Business, majoring in marketing from Nanyang Technological University in Singapore.

Source: Zeno Group press release


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