News

Leo Burnett India creates fusion-music based launch ad for Spotify

Leo Burnett India has created the launch campaign for music streaming service Spotify.

The online film chronicles the accomplishments of Spotify to a fusion-inflected soundtrack. Spotify launched this week in a market already full of music streaming services including Gaana, Saavn, Prime Music and Apple Music.

Speaking about the launch, Leo Burnett’s managing director and chief strategy officer Dheeraj Sinha said: “At Leo Burnett, we particularly enjoy the challenge of building new categories and helping our clients become leaders.

“Spotify is the global pioneer of the music streaming category. We are very excited to partner Spotify in India in their journey to spread the love for music.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing