Dr Mumbo

The weird and wonderful work from Adfest in Pattaya – you won’t believe your eyes

Dr Mumbo has often toyed with the idea of starting his own awards show. One in which respect, love and trophies are bestowed only on weird and wonderful ideas.

The sort that immediately get people wondering about how these campaigns were conceived or sold, or if they actually even happened – all in the name of fun of course.

Which is why he could barely conceal his delight on finding a few examples that could fall under that umbrella during a trawl through the finalists section at Adfest in Pattaya, Thailand, last week.

In fact, Dr M couldn’t believe his eyes. And so was a little disappointed that one of these didn’t take home the Grande Lotus. Oh well, you can’t win them all.

For what it is worth, here are some of Dr Mumbo’s personal favourites:

‘Camoufla-View’ by ADK Creative One

How do you stem the decline of TV viewing? By first creating a streaming service called TVer and then catching up on your binge-viewing backlog via a smartphone case called ‘Camoufla-View’.

The idea from ADK Creative One was ostensibly to help Japanese officer-goers “to slack off and enjoy TV shows with their smartphones during work, without caring about others’ eyes’” – according to the award entry docket.

The fatal flaw in Camoufla-View’s cunning plan is it doubles up as binder, a book or a newspaper. Dr Mumbo would have liked to have given it a shot, but he’s sure he’d be called out the moment he was caught reading a book. Or even worse, a newspaper. Imagine that nowadays.

The other fatal flaw? Well, just watch the advert.

‘Fin for a Fin’ by Leo Burnett Melbourne

Then there was ‘Fin for a Fin’, a campaign that made Dr M aware that there are men like Quint from Steven Spielberg’s ‘Jaws’ movie trawling through our seas. They have apparently made ‘revenge’ on sharks their life’s mission.

The campaign involved creating a customised fin for surfboards of shark-friendly surfers. Assuming the surfers were eaten or attacked, the fin was supposed to signal that no campaign of vendetta would be mounted against the sharks that got them.  Creative effectiveness at its finest folks.

There you have it. A solution for a problem that Dr Mumbo was entirely unaware of the existence of.

‘McDelivery Pin’ – Leo Burnett Manila

McDonald’s installed a gigantic delivery pin in a cemetery in the Philippines, ostensibly to help Filipinos who were camping out day and night – as part of the Undas [Day of the Dead] festival – to receive their fast food fix.

Because nothing signals respect for one’s dearly departed or offers a quiet reflection on the nature of mortality quite like a 14-foot high pin that lights up with the double arches. Nice work.

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