Tobias Wilson exits APD Singapore following Trimantium GrowthOps acquisition

Asia-Pacific Digital chief executive officer Tobias Wilson has left the company following the acquisition by marketing consultancy and fellow Australian Securities Exchange-listed company Trimantium GrowthOps.

Wilson had been the CEO at APD for nearly four years. He told Mumbrella this morning that he had resigned.

In an ASX announcement in August last year, Trimantium announced it had passed the 90% shareholding mark which allowed the company to compulsorily acquire any outstanding shares in APD.

The $20 million deal announced saw Trimanium GrowthOps – which itself listed in March last year as part of a deal that saw advertising agencies AJF Partnership and Khemistry join with a group of technology and digital transformation consultancies – take control of Singapore-based APD.

APD was listed on the Australian Securities Exchange in 2014, it was said with the aim of building an integrated digital transformation business across the Asia Pacific region.

In December 2017, the company suffered a serious blow when it lost Ford’s East Asian technology account, which forced the company to close its Shanghai office.

However, the takeover added 300 staff in APD’s Singapore, Kuala Lumpur, Manila, Singapore, Sydney, Melbourne and Auckland offices to Trimantium GrowthOp’s existing workforce of approximately 260 employees.

In November 2018, Trimantium GrowthOps launched a visual rebrand but since that time the company’s finances have faced tough questions due to a falling share price.

Wilson was previously co-founder and managing director of the creative agency @ccomplice, which was acquired by APD. He also worked for DWA and McCorkell & Associates earlier in his career.

In addition to that, he was chairman of the then Interactive Advertising Bureau Singapore between 2015 and 2017.

He describes himself on his LinkedIn profile as a “do-er, creative-tech lover, infectiously enthusiastic, thoroughly strategic, builder of people, teams and businesses” adding: “I am fiercely passionate about all things creative and the effect that those creations and experiences can have on my fellow humans and colleagues.”


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