Vice Media recruits new APAC client services head despite global staff cuts

Despite a round of job cuts globally, Vice Media has announced a new appointment at its Asia-Pacific headquarters in Singapore.

Joanna Jones joins the new media player as APAC head of client services. She has an agency background having worked for Publicis, Group M and Omnicom over the last 12 years with big-name brands including P&G, Honda and Virgin Media – both in Singapore and London.

The announcement:

VICE has added to its growing Asia-Pacific commercial team, with the youth media company today announcing the hire of Joanna Jones as Head of Client Services.

With an impressive career spanning 13 years in media and communications, Jones (nee Poulton) has worked with some of the world’s largest brands, including P&G, Honda and Virgin Media in Singapore and London. Having worked with media agencies Publicis, Group M and Omnicom, Jones recently lead Edelman’s performance media, providing specialist strategic counsel across Asia-Pacific.

As the newly appointed Head of Client Services, Jones will work alongside VIRTUE Managing Director Aaron Pearce and Head of Sales & Partnerships Serene Lee, driving VICE’s commercial account and project management, ensuring world class client service and execution.

Guiding projects borne out of VICE’s cultural and content expertise, Jones will lead a team that has worked with some of the world’s biggest brands, including: AB InBev, Unilever, Amazon Prime, Uber, Nike, Asics, Adidas, New Balance, Chanel, Google, Mountain Dew, AirAsia, Air New Zealand, Durex, Schweppes, Absolut, Levi’s, BMW, Nissan, Airbnb, Beats by Dre, PUMA, and Jameson.

Jones said, “I’m thrilled to be joining such a dynamic and energetic team, and to be part of both VICE and VIRTUE. Being so close to the cultural heartbeat of Asia whilst working with VICE’s strong client base is incredibly exciting. I’m looking forward to driving client servicing excellence and contributing to the continued growth of the business.”

Aaron Pearce said, “It’s fantastic to have someone of Jo’s calibre join the team. As we continue to expand VICE and VIRTUE in the region we’re ensuring that comes with the highest quality client service so that we’re consistently deepening existing and new relationships and adeptly bringing to life audience-first, multi-platform work that’s rooted in culture, creativity and authenticity.”

Source: Vice press release


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