FYI

Video firm 90 Seconds hires former Spotify marketing head Joanna Wong

Joanna Wong has joined video creation platform 90 Seconds as vice president of marketing. She will lead global marketing for the firm which helps link companies with creative resources who can help them produce videos.

Wong was most recently head of business marketing at the Asia-Pacific operations of music streaming service Spotify.

The announcement:

90 Seconds, the global video creation platform, just announced that it has brought in Joanna Wong, the former Head of Business Marketing at Spotify APAC, as the Vice President of Marketing. She will lead global marketing efforts for the brand.

Joanna has over 10 years of international marketing experience in entertainment, media and tech industries spanning the globe. In addition to her role at Spotify, she has worked at major broadcast and electronics firms including Sky Germany, MTV, HBO and Canon Inc, and those experiences have equipped her with a robust understanding of the global video production landscape.

Joanna will play an instrumental role in scaling up outreach to both customers and creators as 90 Seconds – which recently raised US$20 million (S$27.1 million) from new and existing investors in a Series B funding round – continues to expand global coverage across major regions and key remote locations.

90 Seconds helps brands easily create high-quality videos, and is revolutionising the way video production is managed. As 90 Seconds is already equipped with the ability to produce premium videos anywhere, our priority now is to expand strategically the customer and creator network on 90 Seconds’ platform. I’m thrilled to join the company as part of its growing leadership team, to contribute towards building the team globally, and to help the business realise its full potential as a tech disruptor,” said Joanna Wong, Vice President, Marketing, 90 Seconds.

“As we build up more capabilities to produce videos at scale, we’ll need someone with the right skills and connections to bring them to market. Joanna’s extensive experience in global marketing for the media and entertainment industry is a major asset to helping us strategically navigate our stakeholder outreach. With her robust industry know-how and her familiarity with the global gig economy, we are confident in Joanna’s abilities to elevate 90 Seconds’ branding to greater heights,” said Tim Norton, Founder and CEO of 90 Seconds.

90 Seconds has grown by over 400% since its Series A funding 2016, expanding its reach to over 160 countries and 900 cities. To date, the company has created approximately 30,000 videos for over 3,000 brands, including HP, Google, DBS, Jaguar, Moët Hennessy, American Airlines,Kraft, McDonald’s, PayPal, Accenture, Primark and Amazon.

Source: 90 Seconds press release

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