Digitas appoints Toby Ruddock as client partner for APAC

Toby Ruddock has joined Digitas as client partner for Asia-Pacific. Ruddock moves to Singapore from Dubai where he was global client officer at Havas Media.

He will be responsible for the regional Visa business and report to Digitas chief media officer for APAC Charlie Newbery and Digitas Singapore managing director Rika Sharma.

The announcement:

Digitas, the Connected Marketing Agency and part of Publicis Groupe, is bolstering their media team with the appointment of Toby Ruddock as Client Partner for APAC. Toby is a proven media practitioner, with more than twenty years experience across various agency networks and continents.

Most recently, Toby was the Global Client Officer at Havas Media Group in Dubai, where he was responsible for Emirates Group (Airlines, SkyCargo, Dnata + others), media strategy and investments across 70+ countries. Prior to this, Toby spent three years at MediaCom in the Middle East as Regional Strategic Director and Head of Media Beyond Advertising, where he led local teams in developing and successfully implementing strategies for local, regional and global agency clients. His experience extends far beyond the Middle East as Toby started his career at MediaCom in Melbourne before relocating back to the UK where he spent almost a decade split between Starcom and Mindshare.

In his role at Digitas, Toby will be responsible for managing the regional Visa business across APAC where he will drive and evolve the creative data-led communications agenda for the Visa One Team. Toby will report into Charlie Newbery, Chief Media Officer APAC, Digitas and Rika Sharma, Managing Director, Digitas Singapore.

Toby Ruddock, Client Partner APAC said It’s a really exciting time for Digitas and Publicis as we launch our regional Visa One integrated agency team hub here in Singapore. The team are talented, enthusiastic and dedicated to ensuring we deliver great innovative communications for the iconic Visa brand.”

Rika Sharma, Managing Director, Digitas Singapore said “Toby is a seasoned client partner and we are very excited to have him onboard. I have no doubt that Toby will add tremendous value to Visa and continue to build on our media capabilities, further strengthing Digitas as the Connected Marketing agency.”

Source: Digitas press release


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