GoBear hires APAC marketing veteran Nelson Allen as CMO

Nelson Allen has joined GoBear, a service which allows for easy comparison and purchase of insurance and banking products as chief marketing officer.

A veteran of the Asia-Pacific region, Allen has previously worked with Samsung, Microsoft and most recently as general manager for Expedia Group.

The announcement:

Asia’s leading financial supermarket GoBear has appointed Nelson Allen as Chief Marketing Officer. Nelson is an accomplished Marketer, with two decades of experience mainly gained in the Asia Pacific region.

Getting his start with Samsung in Korea, Nelson helped the company strengthen its global marketing strategy first while working as an internal consultant in the Global Strategy Group, before ultimately assuming the role of Marketing Director for its Digital Media Business. Later, as Microsoft’s APAC Director for Xbox, his work in retail sales and marketing drove the Xbox 360 market share from last place to Asia’s top selling console.

In his next role as Senior Marketing Director with Expedia Group, he led a series of regional campaigns that raised brand awareness for Recognised for his leadership and achievements, Nelson was subsequently appointed General Manager for in APAC, where he accelerated business growth across the region.

In his role as GoBear’s Chief Marketing Officer, Nelson will focus on defining GoBear’s overall marketing strategy, further growing its brand awareness and aligning the company’s marketing executions to scale.

Nelson enjoys the nimbleness of new establishments that allows them to be truly customer- driven, and the energy of close working teams who are passionate about changing the world, two factors he says were instrumental in his decision to join GoBear.

Of his appointment, he says, “GoBear already has an amazing brand platform, so there are huge opportunities to build “brand love” in new and innovative ways with our end consumers across Asia. I’m also firmly committed to the company’s mission of helping people improve their financial health.”

GoBear CEO Adrian Chng says, “Nelson has a solid track record in strategy and integrated marketing, having worked with some of the world’s biggest brands the likes of Microsoft and Samsung. He’ll make a great addition to our culture, and I’m eager to see where he takes our Bear!”

Nelson joined GoBear at the start of April.

Source: GoBear press release


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