FYI

Huntsworth Health enters into alliance with China-based Consultech

Healthcare marketing communications group Huntsworth has entered into an affiliate agreement with  China-based Consultech. A marketing agency that specialises in healthcare and medical, Consultech has offices in Beijing and Shanghai.

The alliance is to help the companies collaborate to drive ‘greater strategic medical and marketing communications to clients in China’.

The announcement

Huntsworth today announced it has sealed an affiliate agreement with Consultech, a healthcare medical and marketing agency based in China.

Tapping into the Huntsworth Health group’s distinct medical, marketing and immersive best-in-class offering and Consultech’s unparalleled healthcare credentials in China, this agreement will see the two companies collaborating to drive greater strategic medical and marketing communications to our clients in China. The affiliation will more competitively respond to the fast-changing demands for stronger, more strategic, partnerships to help bolster the spectrum of our current and future clients’ medical and marketing efforts in the fast-growing China market.

“The partnership with Consultech with their extensive know-how and solid healthcare credentials can support better the challenging healthcare landscape,” said Stephanie Stamatakou, CEO APAC Huntsworth Health, “such as the aging population, rising wealth and the expansion of China’s healthcare system coupled with the rise in digital technologies and personalised programmes. The rise in digital technologies and personalised programmes to engage with health care professionals and patients to improve the experience means we are headed for a great increase in demand for sophisticated, medical and marketing communication strategies across the health care ecosystem.”

“Joining forces with the best-in-class Huntsworth Health global group will propel our part to help solve today’s problems, with our communication solutions, to build a sustainable foundation for affordable, accessible, high-quality healthcare in China, to ultimately serve the patients,” said Jiang Song, CEO Consultech.

The alliance will enable both companies to further enhance their abilities to attract and service global, regional and Chinese clients, enhancing influence in the industry across all major stakeholders from healthcare providers to payers to patients.

Together services spanning scientific strategy and communications, publications planning and delivery, specialised medical writing, medical education, payer and value communications and support for internal medical teams to advertising, CRM, public relations, social media and analytics to creation and delivery of live experiences, film, immersive, interactive, training and scientific content, deliver meaningful change across the health lifecycle.

“With increasing challenges for all healthcare stakeholders across the ecosystem, seeking a partnership in China that can truly deliver what is best for our clients and ultimately patients in China and the Asia Pacific region is critical to maintaining the high quality that Huntsworth Health delivers round the world through its world class brands, Medistrava, Evoke and The Creative Engagement Group.” said Annabelle Sandeman, CCO Huntsworth Health.

Source: Huntsworth Health press release

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