Dr Mumbo

I don’t like Rugby (Sevens). Oh no, I love it

Hong Kong’s Sevens tournament is this weekend. Unfortunately, Dr Mumbo is not a huge Rugby fan.

However, he does enjoy the weird and wonderful ads that usually accompany said sporting event. This year is no exception.

In fact, Ogilvy is leading the pack with this campaign for Marriott Bonvoy – the hotel chain’s loyalty rewards programme.

Watch it and see what you make of it. Because, to be frank, Dr M has no idea what any of it means.

But he enjoyed the work all the same. And Ogilvy says the song is the campaign’s “pièce de résistance”. Can’t argue with that big O.

Apparently, the bearded dude involved in the campaign is none other than Rugby ‘legend’ Sébastien Chabal.

No, Dr Mumbo doesn’t know him either but he is sure the Rugby nuts out there among you do.

It probably all makes a lot more sense if you’ve been drinking, as Dr M hears is the custom at the Sevens. So in that case, Dr Mumbo will join the fun.

I don’t like Rugby. Oh no, I love it.

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