FYI

Lewis wins social media mandate for BMW in Singapore

Public relations firm Lewis has been hired as social media agency of record for BMW in Singapore by Performance Motors Limited and Performance Munich Autos, the authorised dealers of the brand.

The mandate covers all aspects of social marketing including commerce, automation and social CRM.

The announcement:

LEWIS, the global integrated communications business, today announced that Performance Motors Limited (PML) and Performance Munich Autos (PMA) – the authorised BMW Dealers in Singapore of BMW cars, BMW M cars (PMA) and BMW Motorrad – have appointed the agency as its social media Agency of Record in Singapore following a competitive pitch.

LEWIS will create, manage and optimise all aspects of social marketing for PML and PMA including commerce, automation and social CRM.

PML has been synonymous with performance and sheer driving pleasure in Singapore since 1979. Looking to the future, PML together with PMA are committed to providing even more innovative products and services that redefine luxury motoring.

Arnt Bayer, Managing Director, Performance Motors Limited said, “As a pioneer in the automotive industry, BMW has an incredibly exciting portfolio of premium automobiles and motorcycles that our customers, fans and community know and love. To further enhance our digital connection with them, we need a partner that has a solid track record in the automotive industry, the right social media expertise, and the ability to deliver creative thinking. With this in mind, LEWIS was the clear choice following the proposition it presented during our extensive evaluation.”

Fairil Yeo, VP for Transformation, LEWIS APAC said, “This is a very exciting milestone for the team as we further build our automotive portfolio with a new prestigious luxury car brand. We are excited about our partnership and collaboration with PML and PMA and look forward to demonstrating how social contributes to the bottom line, while at the same time delivering stronger brand desire, value and affinity.”

Source: Lewis press release

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