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Ogilvy takes top honours and the bulk of awards at the APAC Effies 2019

Ogilvy topped the metal tally at the APAC Effie Awards for 2019, held in Singapore last night.

The agency was judged ‘Network of the Year’ with 18 awards, including a Grand Effie, six gold, four silver and seven bronze. Ogilvy India was deemed ‘Agency of the Year’, on the back of strong work on brands like Vodafone,  Castrol  and Savlon from Indian FMCG ITC.  

The Grand Effie was awarded to Ogilvy India for Vodafone Sakhi, a women’s safety initiative created for a leading telecom network.

The award was collected by Ogilvy India executive vice president and integrated national head of team Vodafone Hirol Gandhi and Vodafone India’s vice president of brand communications.

Vodafone’s Sreerupa Banerjee and Ogilvy’s Hirol Gandhi

Ogilvy was present in strength at the award. The agency’s Asia-Pacific’s regional vice president Soames Hines, whose responsibilities include managing KFC parent company Yum Brands, showed up dressed as Colonel Sanders, going up on stage to collect an award for KFC’s Buckethead Army campaign from Australia.

India led the tally winning 14 metals and one Grand Effie. It was followed closely by Australia and New Zealand with 14 and 13 metals.

Among other significant winners were Vodafone as Brand of the Year; Insurance Australia as Marketer of the Year and Koo-Ki as independent agency of the year.

See the full list of winners here

Speaking at the awards, McCann Worldgroup president Asia-Pacific and APAC Effie Awards 2019 chairman Charles Cadell made a case for Asia emerging being from a loose grouping of unaffiliated countries to one that was on its way to building a collaborative and cohesive regional culture.

He said: “It is not just interesting but an honour to judge at the APAC Effies. One of the reasons why they are so important is because they give an insight into what the themes of the region will be.

“We saw that the Asian pursuit of excellence has not slowed. This year, many markets performed better compared to last year. It is clear that marketing excellence in Asia is at last becoming more broad-based in its choice of habitat – not least driven by the new digital and social platforms in which our region often leads the world.”

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