‘Solving problems and creating new ones’ – 24 hours with… LSI’s CEO Lital Shoshan Idel

Taking time out for the family even as she manages the busy life of an entrepreneur with businesses in multiple time zones, is all in a day's work for Lital Shoshan Idel of LSI

7.00am: My helper singing with the pots in the kitchen — I swear this is her way to announce breakfast is ready and it’s time to wake up.

We look like a normal family, sitting around the table with breakfast and coffee (mostly for me) spreading love at the start our day. I put on my sports attire and go to do some lunges, kettlebell swings and other painful stuff: a one hour workout to charge my soul and body. And if my body feels too stressed out, meditation instead of the workout.  

9.30am: All bright and shiny with breakfast and my second cup of coffee, I sit before the office computer, reviewing my tasks. And then – drum roll, please – it begins.

10.30am: I won’t bore you with every slot of my schedule, but let us treat it like chapters in a book. Here is what it looks like: managing three different global business activities; skyping with different time zones — London, the Philippines (and other Asia-Pacific neighbours) the USA, Israel and other countries around the globe.

In between, I have meetings scheduled with local clients, partners, employees and other business matters.

11.30am: My second coffee, in or outside the office.

1.30pm: I find time for content creation and videos. And for solving problems and creating new ones, while mentoring from a distance. It is time for back office operations, paperwork and client work.

2.30pm: Lunch. I eat very healthy, yummy food.  

 5.00pm: I high-five my kids and try to be the perfect mother (Well, nobody is perfect). But we do homework, I give some values and love, and the rest, I delegate to my wonderful helper.

You can find me volunteering at the school once in a while. But there is no replacement for mummy, and my family comes first.  Then I return to work at my home office.

8:00pm: I never skip dinner time with my partner in crime. We love to drink our Starbucks coffee at the local branch next to the beach.

We like to think together and help each other with brainstorming and moving forward. If he could tell you by himself right now what is like to spend the last 20 years with me, it will probably sound like: “She is a tough person. But she knows what she wants. It isn’t easy with her; but what can I say? She challenges me.”

9.30pm: It is time for catching up. So, you might wonder, where are the great times and fun? It happens all the time. I love what I do and I do what I love.

My dearest friends know me well. I have a piece of my heart for each of them. I will always have time for them and myself; hanging out, drinking, chatting, having lunch, taking spontaneous vacations.

It is the same with my family, road trips (me with my red laptop), quality time and managing all of it in advance; this is my winning formula.

  23.00pm: I must sleep at least seven hours. I think it’s about finding your pace through the day. Everyone should decide on the pace that makes them happy.

Lital Shoshan Idel is founder and CEO of LSI, a business strategy and marketing agency. Originally from Israel, she is based in Singapore. 


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing