StarHub announces break from ‘old school TV’ with Game of Thrones themed campaign

Singapore-based telecom company StarHub has announced a new entertainment experience which it claims to be a bold farewell to “old school TV”.

The programme involves no-contract options for customers uncomfortable with the idea of being ‘locked in’ with a service provider; no set-top box rental fees and free multiscreen viewing.

StarHub has reduced the number of bundles from over 50 to only seven options including english entertainment, movies, Asian entertainment, Malay entertainment, Indian entertainment, Filipino entertainment and sports.

A note from StarHub said: “Customers can now choose from seven passes and enjoy the freedom to seamlessly switch between passes at anytime, anywhere, free of restrictions. All new and existing StarHub customers can sign up for the entertainment passes.”

StarHub’s chief of consumer business group Johan Buse said: “In December 2018, we started our #HelloChange journey with the launch of our new SIM-only mobile plans.

“Our bold move in the mobile space was overwhelmingly well received by our customers. Building on the voices of what customers want, and in keeping with our brand promise to innovate, today we are excited to revolutionise the way entertainment is presented to our customers.

We are pleased to remove clutter, unshackle handcuffs and enhance transparency by slashing the outdated model of basic groups, getting rid of hidden fees and removing set-top box rental charges. The price you see is the price you will pay. Over time, we are committed to introducing even more sweeping changes to delight and entertain our customers.”

Customers also stand to receive StarHub Go, allowing them to watch channels on the move.

A commercial for ‘#HelloChange’ was created by BLKJ, using modified footage from Game of Thrones

Speaking to Mumbrella about the thinking behind using Game of Thrones, Rowena of BLKJ said: “This is the biggest revamp of StarHub TV since forever.

“And the biggest show on earth as well as in Westeros today is Game of Thrones. And so between HBO and StarHub, and of course between House Stark and House StarHub, it was the most natural thing for us to do to get StarHub in pole position. #ForTheThrone”


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