Adrian Lee appointed MD at PR firm Critical Path

Public relations firm Critical Path has hired Adrian Lee as managing director for South East Asia, a newly created role. Lee was previously a strategic consultant with the firm.

He takes over from former executive director Desra Ghazfan who remains on board in an advisory role. Lee was most recently chief client officer at PR firm APCO Worldwide and has previously worked with Fleishman Hillard and Cohn & Wolfe  

The announcement:

Critical Path today announced the appointment of communications veteran, Adrian Lee, as Managing Director for the firm’s Southeast Asia operations.  Mr. Lee previously engaged with Critical Path in a strategic consulting role, helping the firm set up its fin-tech and non-profit practice groups in 2018, working with wealth management technology provider, Invessence, and non-profit organisations, SOS Children’s Villages and the Imece Initiative Foundation.   

In the newly-formed role of Managing Director, Mr. Lee will take over Critical Path’s leadership role from Executive Director, Desra Ghazfan, who will remain on board in an advisory role.  Mr. Ghazfan shares: “We are pleased to have Adrian on board and look forward to leveraging his expertise and track record in steering Critical Path forward in Southeast Asia. Adrian’s dual experience as a successful entrepreneur and regional business leader for global agencies, means he is the ideal person to head up our new ‘UC1’ business unit, which focuses on finding and engaging with potential Unicorns.”  

Mr. Lee brings to Critical Path nearly 20 years of experience in public relations, corporate affairs, digital communications, and sustainability.  He most recently served as Chief Client Officer at APCO Worldwide. Prior to that, Mr. Lee held senior positions at Fleishman Hillard, Cohn & Wolfe, Strategic Intelligence, and Hewlett Packard.  

“I have enjoyed working with the Critical Path team over the last few months and I look forward to taking on this role to help drive the development and execution of Critical Path’s business in Southeast Asia,” says Mr. Lee.  “In addition to the company’s core competencies engaging with leading corporate and government entities, we intend to spend significant time and effort pursuing opportunities with promising startups, whom we believe can be the next Southeast Asian Unicorn.”

Mr. Lee adds: “With the formation of the ‘UC1’ business unit and flexible ‘fee + equity’ model, startups can take advantage of engaging with a top-tier communications and government relations firm for a fraction of the usual industry rate.  For Critical Path, our firm gains multiple opportunities to gain equity in companies whose value could appreciate immensely in the near future.”

Source: Critical Path press release


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