FYI

DeVries Global wins social media mandate for Skullcandy China

Audio brand Skullcandy has hired DeVries Global as its social media and influencer marketing agency in China.

The agency bagged the business on the back of its “understanding of emerging culture and imaginative ideas.”

The announcement:

Skullcandy, Inc., the original lifestyle audio brand, has appointed DeVries Global to spearhead their advocacy and consumer engagement communications in China, with a focus on social media and influencer marketing.

Skullcandy Inc. designs and markets audio products inspired by the brand’s mission to not just hear music but to feel it. The brand is culturally-driven, with a commitment to self-expression at the intersection of music, sports, youth and fashion. The partnership with DeVries Global will leverage cultural insights and moments to help bring Skullcandy’s innovative headphone and audio experiences to the growing number of audio enthusiasts in China.

“The team at DeVries understood our brand and our passion to be part of China’s vibrant music and youth culture. We were impressed by their understanding of emerging culture, their imaginative ideas, and their holistic approach to the trendsetting tribes that are Skullcandy’s future consumers in China,” – said Sarah Ching, Marketing Director, China, Skullcandy.

“We are thrilled to be working with Skullcandy to drive engagement with China’s dynamic and diverse communities. We look forward to helping Skullcandy engage and inspire a growing base of audio enthusiasts with the power – and joy – of music through culturally connected communication.” said Andres Vejarano, Regional Managing Director, Asia, DeVries Global.

Source: DeVries Global press release

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing