Gary Vaynerchuk plans to ‘break advertising’ and to buy his own iconic consumer brand – like Snickers

The marketing force of nature that is Gary Vaynerchuk sat down with Mumbrella’s Dean Carroll to talk about his plans for VaynerMedia’s domination in Asia, following the agency's launch in Singapore

VaynerMedia CEO and social media marketing guru Gary Vaynerchuk has mapped out his plans to ‘break advertising’ and create a new agency model that is the antidote to the ‘arbitrage’ the holding companies are engaged in.

Speaking with Mumbrella Asia general manager Dean Carroll at the Crowne Plaza Airport Hotel, as VaynerMedia announced its Singapore office launch, Gary Vee – as he is known to many – covered a vast array of topics in the 15-minute session.

You can see the full video interview below, but for those short on time here are some highlights and a timeline:

Part 1

  • 01.30 minutes in on opening an Asia-Pacific headquarters in Singapore
  • 05.30 minutes in – his plans to buy an iconic consumer brand like Snickers and reboot it
  • 06.50 minutes in – on the consultancies (Accenture and alike) being like WPP or Omnicom 2.0
  • 09.30 minutes in – some comparisons between ad industry disruption and the ride-sharing space
  • 11.00 minutes in – explaining his plans to break advertising and thoughts on never going public

Part 2


  • 0.30 minutes in – brand building on social media and giving back to the online community
  • 2.30 minutes in – being a CEO at the same time as being a content creator, and its advantages
  • 3.45 minutes in – on acquiring, or merging with, an agency in China in order to spread reach

Part 1

Part 2


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing