Gary Vaynerchuk plans to ‘break advertising’ and to buy his own iconic consumer brand – like Snickers
The marketing force of nature that is Gary Vaynerchuk sat down with Mumbrella’s Dean Carroll to talk about his plans for VaynerMedia’s domination in Asia, following the agency's launch in Singapore
VaynerMedia CEO and social media marketing guru Gary Vaynerchuk has mapped out his plans to ‘break advertising’ and create a new agency model that is the antidote to the ‘arbitrage’ the holding companies are engaged in.
Speaking with Mumbrella Asia general manager Dean Carroll at the Crowne Plaza Airport Hotel, as VaynerMedia announced its Singapore office launch, Gary Vee – as he is known to many – covered a vast array of topics in the 15-minute session.
You can see the full video interview below, but for those short on time here are some highlights and a timeline:
Part 1
- 01.30 minutes in – on opening an Asia-Pacific headquarters in Singapore
- 05.30 minutes in – his plans to buy an iconic consumer brand like Snickers and reboot it
- 06.50 minutes in – on the consultancies (Accenture and alike) being like WPP or Omnicom 2.0
- 09.30 minutes in – some comparisons between ad industry disruption and the ride-sharing space
- 11.00 minutes in – explaining his plans to break advertising and thoughts on never going public
Part 2
- 0.30 minutes in – brand building on social media and giving back to the online community
- 2.30 minutes in – being a CEO at the same time as being a content creator, and its advantages
- 3.45 minutes in – on acquiring, or merging with, an agency in China in order to spread reach
Part 1
Part 2
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ReplyI can’t really decide if he annoys me or inspires me, probably a bit of both.
I have to give him credit for how he as a CEO is putting himself and his thoughts out there, that is indeed very inspiring. I may not agree with his thoughts at all times, but it provokes a discussion nonetheless.
Will be interesting to follow as they launch in the market.
ReplyHe’s saying the same old that everyone says when they launch in Asia. The pie, especially in Singapore, is just not big enough, even with so-called regional (read – SEA) remits. The town is Asia’s graveyard of broken agency dreams. North Asia and China is where the big budgets + brand innovation is. However there’s no doubt the networks are low margin sweat shops. BTW, nice swanky venue … Airport Crown Plaza.
ReplySeriously though, the mirror?
🙂
ReplyIt’s like when grunge said “we’re going to break metal”.
ReplyHave your say