Havas Group Singapore draws attention to ‘Unstoppable Moms’ in new campaign for Frisomum

For Mother’s Day, food company FrieslandCampina has come up with a campaign for it Frisomum maternal milk product called ‘Unstoppable Moms’.

Playing over digital and social media, the campaign created by Havas Group (creative and media) seeds the idea that while most women are considered moms only after a child is born, the journey begins with pregnancy.

The campaign features mothers getting their pregnancy portraits taken, candidly addressing their feelings and apprehensions. Only to be surprised on hearing their partners discussing how much they admire these women.

FrieslandCampina marketing director Singapore Chaitan Rao sad: “We want to celebrate a mother’s strength and put a spotlight on their unique journey and Havas Group’s execution has brought it to life for us.

“As we celebrate unstoppable mums, we also want to talk about the role that we play in providing nutrition for pregnant and lactating mothers through Frisomum.”

Havas chairwoman Singapore and chief creative officer for South East Asia Valerie Madon added: “Creating meaningful work is what we strive to do and as a working mother of two in Singapore, I know how much we put ourselves through to juggle a successful career and the desire to have a beautiful family.

“Every mother featured in this campaign is an unstoppable mum in her own way and they got to hear it from the most important other half of their lives.”

The film will play out over Facebook and Instagram, delivered by Havas Media.


Chief creative officer: Valerie Madon

Creative director: Alex Lim

Copywriter: Alex Lim

Account director: Joseph Chua, Valerie Tan

Planner: Gereld Khoong, Adrianne Pan

Account manager: Veronica Hong

Project manager: Jing Fang

Media director: Puan Chi Heng

Media senior manager: Angela Lee, Edmund Teo

Media executive: Vanessa Hum, Fay Yeo

Producer: April Koh, Julian Tok

Production house: ColorTV Studio Pte. Ltd.

Photography: Geoff Studio Pte. Ltd.


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