Havas Group Singapore draws attention to ‘Unstoppable Moms’ in new campaign for Frisomum
For Mother’s Day, food company FrieslandCampina has come up with a campaign for it Frisomum maternal milk product called ‘Unstoppable Moms’.
Playing over digital and social media, the campaign created by Havas Group (creative and media) seeds the idea that while most women are considered moms only after a child is born, the journey begins with pregnancy.
The campaign features mothers getting their pregnancy portraits taken, candidly addressing their feelings and apprehensions. Only to be surprised on hearing their partners discussing how much they admire these women.
FrieslandCampina marketing director Singapore Chaitan Rao sad: “We want to celebrate a mother’s strength and put a spotlight on their unique journey and Havas Group’s execution has brought it to life for us.
“As we celebrate unstoppable mums, we also want to talk about the role that we play in providing nutrition for pregnant and lactating mothers through Frisomum.”
Havas chairwoman Singapore and chief creative officer for South East Asia Valerie Madon added: “Creating meaningful work is what we strive to do and as a working mother of two in Singapore, I know how much we put ourselves through to juggle a successful career and the desire to have a beautiful family.
“Every mother featured in this campaign is an unstoppable mum in her own way and they got to hear it from the most important other half of their lives.”
The film will play out over Facebook and Instagram, delivered by Havas Media.
Credits:
Chief creative officer: Valerie Madon
Creative director: Alex Lim
Copywriter: Alex Lim
Account director: Joseph Chua, Valerie Tan
Planner: Gereld Khoong, Adrianne Pan
Account manager: Veronica Hong
Project manager: Jing Fang
Media director: Puan Chi Heng
Media senior manager: Angela Lee, Edmund Teo
Media executive: Vanessa Hum, Fay Yeo
Producer: April Koh, Julian Tok
Production house: ColorTV Studio Pte. Ltd.
Photography: Geoff Studio Pte. Ltd.
For the love of god.
ReplyPlease.
Stop.
Trying.
The invite – An uncool mom hashtag written over the press release thumbnail image
[Edited under Mumbrella’s community guidelines] Decoration – Dove, Every Tampax viral from 2017 onwards, stock music from 1989
The Party – Black and white low-rent generic ambiance
What a proper shower of s*%t
ReplyI made this on my iphone. The agency and client spared no expense to create a truly original and memorable piece of advertising.
ReplyWhat a yawn….seeing the top credit why would anyone be surprised.
“Im a mom, you know.” LOL
ReplyA creative leader is either respected, admired or feared.
This kind of work only attracts scorn and ridicule where no one takes you seriously and sniggers behind your back.
ReplyWhat a copycat ad.
ReplyTry harder.
Old but gold, this ad by JWT is so much better in terms of brand purpose and being progressive.
https://campaignbriefasia.com/2012/06/14/jwt-singapore-and-friso-take-m/
ReplyHave your say