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Hootsuite closes Singapore operations as it moves APAC HQ to Sydney

Social media management platform Hootsuite has shut down its Singapore operations and moved its Asia-Pacific headquarters to Sydney, Australia.

Responding to a query from Mumbrella, the company issued a statement and said: “Hootsuite recently communicated organisational changes in order to drive better alignment with the company’s strategic priorities.

“This has unfortunately resulted in the closing of the Singapore office, and moving our Asia-Pacific headquarters to Sydney, Australia. We remain committed to helping employees affected by the announcement through these times of transition. Our goal is to ensure they are treated with dignity and respect.”

Hootsuite had no comment to offer in relation to the number of employees affected, if any of the team members were likely to be relocated or on the company’s head of Asia Roger Graham who took over the role last July.

Graham had been with Hootsuite in the region since February 2015 and had enjoyed a steady rise up the ranks. He started in Singapore as director of online revenue and was previously senior director of marketing and growth for Asia-Pacific.

The shuttering of the Singapore office came against the backdrop of global staff reductions at Hootsuite. Over 100 people were reportedly laid off by the Vancouver-based firm.

The company was apparently looking for a buyer late last year, although a report from January in Canadian newspaper The Globe and Mail said the auction process had been abandoned due to lower than anticipated bids.     

In Asia-Pacific, Hootsuite hired three managers in as many years. The last of these Rich Meiklejohn came on board as general manger in 2016, and left last November.

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