FYI

Lenovo NetApp appoints agency to spearhead China push

Lenovo NetApp, the joint venture established by the two companies, has turned to marketing agency Archetype to spearhead its strategy in China.

The announcement:

Strategic communications and marketing agency Archetype has been appointed by Lenovo NetApp, the joint venture co-funded by Lenovo and NetApp, to be its agency of record and develop its communications strategy in China.

Archetype will provide strategic counsel to reinforce Lenovo NetApp’s reputation and position the joint venture as a leader in intelligent data management, and services in China.

The partnership will leverage Archetype’s deep understanding of the communication landscape in China, matched with its strong expertise to deliver integrated communication for leading technology companies.

Merry Chen, VP and Managing Director, Archetype Beijing said “Archetype is very pleased to be Lenovo NetApp’s partner in terms of integrated marketing communications. We are very confident about China data management market and will work closely with Lenovo NetApp to drive its growth in China. We will continue to spare no effort to make this brand stand out in the market with compelling stories and innovative methods.”

This win continues Archetype’s momentum in building the company’s integrated communication s’ portfolio of clients, which includes forward-looking organizations such as Nvidia, VMware, Bluetooth.

Source: Archetype press release

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