FYI

Mike Cooper promoted to global CEO of OMG APAC and EMEA

Mike Cooper has been given the mandate of group CEO Asia-Pacific and Europe, Middle East and Africa at Omnicom Media Group (OMG). The London-based Cooper steps into this newly created position from his former role as CEO of  PHD Worldwide.

Cooper will be responsible for OMG agencies Hearts & Science, OMD and PHD in markets outside the Americas. Previous to his stint at PHD, Cooper had extensive experience in the Asia region as CEO of Saatchi & Saatchi and as the Asia-Pacific CEO of OMG based out of Hong Kong.

The announcement:   

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) has named PHD Worldwide CEO Mike Cooper to the newly created position of Group CEO, APAC and EMEA. As Group CEO, Cooper will be responsible for assuring  service standards across OMG agencies Hearts & Science, OMD and PHD in markets outside the Americas; and driving consistent adoption of transformative technology, products and practices across these markets.

It is a role for which Cooper is uniquely qualified, having spent the better part of the past two decades building OMG agencies in APAC and EMEA.  As the first regional CEO – and first employee – of OMD, he established OMD’s footprint in Asia Pacific and laid the foundation for the agency’s global expansion.

Since returning to his native UK as CEO of PHD Worldwide in 2007, he has grown PHD from a small group of agencies in APAC and EMEA into an award-winning global network serving many of the world’s biggest brands.  

“Mike’s proven talent for creating and expanding best practices across vastly different local markets has been critical to OMG’s global growth strategy,” says Omnicom Media Group Chairman and CEO Daryl Simm.  “His record, and the respect he has earned from clients and agency teams at every level, speak to his energy, commitment and professionalism – qualities that he will bring to his new role, working with Hearts & Science, OMD and PHD leadership to assure the best outcomes for our clients across APAC and EMEA. “

The new Group CEO’s executive team will include current OMG EMEA Chief Financial Officer Peter Poelzlbauer, who has been promoted to Group CFO, OMG APAC and EMEA; OMG APAC CEO Tony Harradine, stationed in Singapore; and, following Colin Gottlieb’s stepping down as CEO of OMG EMEA to move to an advisory role, all EMEA-based senior leadership.  

Commenting on his new role, Cooper says, “APAC and EMEA encompass an exciting mix of established and emerging markets where OMG enjoys significant market share through three strong media networks. Working with our extraordinary talent across these geographies, I will be focused on growing that share by delivering the technology, products and service that translate to business results for our clients.”

Cooper’s appointment is effective July 1.  He will be based in London, reporting to Simm.

Source: OMG press release

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