Pepsi turns trash cans into opinion poll stations in Vietnam

Pepsi and Happiness Saigon have created a campaign in Vietnam called ‘Raise Your Voice’ which aims to track the littering problem in the country as well as allow Vietnamese youth to opine on hot-button social issues.

In a pilot project launched in Ho Chi Minh city on March 18 (global recycling day), the company installed customised trash cans at popular youth hangouts. These trash receptacles included a question on a pressing issue of Vietnamese life and culture. They allowed people to vote ‘yes’ or ‘no’ depending on which compartment they deposited the trash in.

The opinions gathered so far have been collected on the ‘Raise Your Voice’ microsite. The responses have also been published on the wrapround stickers on plastic Pepsi bottles.

The campaign claims to have helped garner 2,500 kg of trash. The company intends expanding this pilot into a full-fledged activation.


Pepsi / SPVB Vietnam

Vice president marketing: Toan Nguyen

Senior marketing director: Trang Nguyễn

Media director: Việt Võ

Brand manager: Hung Nguyen

Assistant brand manager: Ha Nguyen

Happiness Saigon

CEO: Alan Cerutti

Creative director: Paul Busschau

Account director: Anh Diệp

Account executive: Thắm Nguyễn, Linh Quan

Strategic planner: Viet Le, Eline Goethals

Concept provider: Simon Pyson, Iris Nuyts, Tuan Phan, Hung Kieu

Head of design: Anouk Kimplaire

Social manager: Chau Anh

Senior copywriter: Chi Nguyen

Graphic – motion designer: Tien Nguyen, Edu Maluka,

Strategic planner: Viet Le

Technical partner: Bliss Interactive

Music composer: Jaan Hantson


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