FYI

Robert Fry joins Publicis Media as regional director of research and insights

Publicis Media has hired Robert Fry as regional director of research and insights for Asia-Pacific.

Fry moves from research firm Emotivate where he was managing director. He has previously worked for GroupM, Pointlogic and Voxpopme.

The announcement:

Publicis Media has appointed Robert Fry to the role of Regional Director of Research & Insights Asia-Pacific.   He will be driving the Publicis Media research agenda and advancing insights and tools capabilities across the APAC region.

In his new capacity, Robert will report to Navaneeta Das, Head of Product & Client Development, Publicis Media Asia-Pacific and will be part of a large Data Sciences division.  Navaneeta commented, “Robert’s thorough knowledge of the business, global expertise on tools development and aptitude for insights and innovation make him the perfect fit to help accelerate our integration of global tools and systems while championing innovation across the region.”

Robert said “I have been extremely impressed so far with the excellent global infrastructure of the Data Science teams and how closely research and analytics are increasingly working.  I am looking forward to ensuring further democratisation of the capabilities such as building on the pioneering 300Strong apps training and excellence program. I am keen to help drive these initiatives and form closer partnerships with teams across Publicis Media and with research vendors and clients.”

With 20+ years’ experience, Robert has a rich industry background specializing in research and consumer insights, including 10 years in roles for the GroupM/Mindshare/MediaCom, and previously companies such as Millward Brown. He was also leading PointLogic Asia.

Source: Publicis Groupe press release

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