Dr Mumbo

S4 Capital Singapore launch: The party of the year? Well, Sir Martin Sorrell left after 20 minutes

It was all set to be the party of the year. The S4 Capital launch in Singapore last Friday night looked to have all the ingredients in place for something special.

A new agency. Neuro-tailored cocktails. Vegetarian burgers. Superstar DJs. And Sir Martin Sorrell in attendance.

Dr Mumbo couldn’t wait to wet his whistle, so to speak.

Sadly, it all proved to be a bit of a damp squib for some. The technology that was supposed to create the magic cocktail mix didn’t quite work for Dr M or a number of other keen patrons.

A headset was meant to read your brainwaves and then calibrate the perfect drink for you. Perhaps Dr M was just unlucky with the tech and the timing. He was told by others it worked seamlessly earlier in the evening.

One punter told Dr M though: “Obviously, I don’t have any brain activity and so it’s stopped working; but I do hope the programmatic products work better than this.”

What a card.

They were queueing up for those AI-based cocktails

And SMS had left the building by 6.20pm (the party started at 6pm). He had to catch a flight apparently. What a shame.

But rest assured, aside from that, a good time was had by all.


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