Vietnam digital agency ClickMedia joins forces with VMLY&R as WPP restructure continues

WPP-owned Vietnamese digital agency ClickMedia is to become part of VMLY&R but will remain a stand alone brand, the company has said.

The move, part of WPP’s ongoing agency restructure, will see ClickMedia join forces with VMLY&R, formed last year from the merger of digital outfit VML and creative firm Y&R.

Click’s co-founder and managing director, Nguyen Thi Hai Ha, will continue to lead Click as well as the combined digital operation in Vietnam.

A spokeswoman said the ClickMedia brand will remain, but “will be a VMLY&R company”.

Nguyen Thi Hai Ha

Click will also continue to work with GroupM agencies and shared clients. The agency had previously been affiliated with GroupM.

VMLY&R Asia co-chief executive, Tripti Lochan, heralded the move as one that will benefit clients.

“Entrepreneurial, driven and digital as first nature, these are the same traits that we share with Click,” she said. “The cross pollination of our capabilities with Click’s reach and influence in Vietnam will give clients in the market a real choice for integrated marketing solutions.”

Click was founded in Ho Chi Minh City in 2009 and lists Unilever, Pepsico, Heineken, Vespa-Piaggio, Huawei, and L’Oreal as clients.

A statement said the alignment of Click and VMLY&R will provide a “significant boost in terms of services to brands that are looking for a breakthrough and a departure from the tried and tested”.

Nguyen Thi Hai Ha said: “The past five years of growth with GroupM have been tremendous. I am excited to be joining forces with VMLY&R, as our combined capabilities will provide clients with unique, digital-led integrated solutions and create a shift in the industry.

“I have been impressed with the passion and entrepreneurial spirit of their leadership team, and believe this marks a new dawn for Click as it steps into the future.”


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