Dr Mumbo

Gary Vaynerchuk questions the relevance of Cannes Lions and work that ‘no human ever sees’

First it was Bob Hoffman having a pop and now Gary Vaynerchuk has stuck the boot into Cannes Lion International Festival of Creativity.

Taking aim at questionable work winning awards at Cannes, he said at the event: “We’re about to clap and award a lot of people for a lot of work that no human has ever really actually seen.”

Then in this deep-dive interview with Facebook’s Nicola Mendelsohn (check the video at 4.23 minutes in), he states: “There’s a tonne of people that are going to win awards today, that business is declining dramatically.

“I struggle with that because the point of that creativity is to drive a business result. What’s the point of output, if you’re not getting the end result?”

Dr Mumbo has always been a fan of Gary Vee. For this latest outburst, he likes him that little bit more.


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