Golin Hong Kong hires Sandra Gin digital director

Golin has hired Sandra Gin as digital director of its Hong Kong office. Gin moves from Digitas Asia-Pacific where she was client services director.

She has previously worked for FCB and BBDO, based in Canada.

The announcement:

Interpublic Group agency Golin announces Sandra Gin as Digital Director, Hong Kong.

Sandra brings over 10 years of digital and direct response expertise to Golin. With an extensive background in 4As agencies such as FCB Global, Proximity BBDO, and Digitas, in industries such as telecommunications, gaming and technology, Sandra’s integrated thinking and client service excellence help to further strengthen Golin’s leadership team. Her role will be to expand Golin’s digital offerings while growing the digital business.

Sandra will report directly to Hong Kong Managing Director Jane Morgan, who comments,

“Sandra has expertise that the agency has never before had and just as importantly, she has a Golin personality to match. She’s already underway revamping the offer which will include a heavy focus on our new data analytics tools and the digital customer journey. Sandra will be working with Golin global to develop products that are relevant and useful to Hong Kong. She will also partner closely with our growing creative team to make sure that the vision of ‘data driven creative’ is a reality.”

Adds Gin: “The Golin proposition of progressive PR is exciting and unlike any other agency. Our philosophy and approach to digital is a direct reflection of this. At Golin, we are progressive in how we use digital to tell our clients’ stories to help them drive business impact. The digital ecosystem is complicated. Our job is to help our clients navigate this and drive real business impact through smart, data-driven creative in the right digital channels.”

Source: Golin press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing