FYI

Golin wins regional PR mandate for Porsche

Golin has won the regional public relations mandate for Porsche Asia-Pacific across 13 markets including Brunei, Cambodia, French Polynesia, Indonesia, Malaysia, Mongolia, New Caledonia, New Zealand, the Philippines, Singapore, Sri Lanka, Thailand and Vietnam.

This marks the first time Porsche’s Asia-Pacific and Singapore operations have consolidated their communication duties.

The announcement

Porsche Asia Pacific has appointed Golin Singapore as its regional agency partner overseeing integrated communications covering corporate communications, social media and influencer marketing for Porsche Asia Pacific and Porsche Singapore. The regional mandate supports Porsche Asia Pacific’s 13 markets, namely Brunei, Cambodia, French Polynesia, Indonesia, Malaysia, Mongolia, New Caledonia, New Zealand, the Philippines, Singapore, Sri Lanka, Thailand and Vietnam.

The appointment is effective from June 2019, and is the first time Porsche Asia Pacific and Porsche Singapore have consolidated communications duties supporting the Public Relations, Marketing, and After Sales teams within a single agency. This builds on the longstanding relationship between Porsche and Golin, which started in 2017 with the multi-award winning campaign “Courage Changes Everything.”

“2019 looks set to be a special year for us. Following an exceptional 2018 where we celebrated 70 years of Porsche together, we are gearing up for the milestone launch of the Taycan, our first all-electric model,” said Arthur Willmann, Managing Director of Porsche Asia Pacific. “With Golin’s track record over the years, we trust that the team is best placed to tell our story effectively as we continue to meet the rapidly changing demands and preferences of our customers in the region.”

“Our integrated and progressive approach to Public Relations has proven effective in delivering stronger, measurable business results for our clients globally and in the region,” said Tarun Deo, Managing Director Singapore and Southeast Asia, Golin. “We look forward to putting this approach to good practice with Porsche and all its partner agencies across Asia Pacific, as the brand works towards reaching new audiences and breaking new grounds in the automotive space.”

Source: Golin press release

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