Goodstuph creates limited edition merchandise range for pro-LGBTQ Pink Dot initiative

Singapore-based independent agency Goodstuph has created a range of merchandise for the pro-LGBTQ Pink Dot movement including a limited edition t-shirt and risograph prints.

The shirt and prints are on sale at Goodstuph’s online retail arm, The Damn Good Shop.

The agency first associated with Pink Dot in 2017, by coming on board as a sponsor after Singapore’s Ministry of Home Affairs announced that foreign entities should not fund the initiative.

Before the diktat was put in place, Pink Dot was actively supported by Google, BP, Goldman Sachs, Cathay and JP Morgan among others. In the early days of the movement, local brands were less enthusiastic leading to debates over whether they ought to be supporting such a cause.

Speaking of Goodstuph’s association with Pink Dot, its founder Pat Law said: “We are committed to remain a sponsor for as long as we can.

“As an independent agency, we don’t just represent ourselves. We represent everyone who relates to our local spirit, our diversity, and above all, our love for this place we call home regardless of where we were from.

“While we have literally put our money where our mouth is for Pink Dot, we thought it’s an opportunity to produce a line of merchandise to mark the occasion this year.” 

All profits from sale of the merchandise will be donated to Pink Dot.


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