FYI

Grey Manila notches up new business wins

Grey’s John Lucas

Campaigns & Grey has recently won the accounts for Germany’s leading honey brand Langnese Honey as well as family planning and STD prevention firm DKT International.

The PR wing of the agency won the business for PLDT Enterprise, the B2B wing of leading telecom firm. The mandate includes the production of its online magazine Hot Joe.

The announcement:

Starting strong for the first half of 2019, Campaigns & Grey (Grey Manila) won the businesses of companies in the FMCG and Telco industries in the Philippines. The agency recently bagged Langnese Honey, DKT International, and PLDT Enterprise.

Grey Manila will be working on the communications requirements for Germany’s No.1 honey brand, Langnese Honey.

Another new account for the agency is DKT Health Inc. Grey will be handling digital, OOH, and in-store for the TRUST umbrella brand, the leader in contraceptives and reproductive health products in the Philippines.

Grey Manila CEO John Lucas attributes these wins to the agency staying true to its mantra of ‘famously effective’. “At Grey, we apply creativity to solve business problems. We bank on the strength of our creative ideas, making sure that it will resonate with the target audience while simultaneously addressing the brand’s objectives,” said Lucas.

The PR division of Campaigns & Grey also won the retainer for PLDT Enterprise, the B2B arm of the Philippines’ leading ICT and digital services provider PLDT Inc., along with the production of its online magazine Hot Joe.

Source: Grey Group press release

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