L&K Saatchi & Saatchi wins the watches business for Casio India

L&K Saatchi & Saatchi has won the watches portfolio of Casio India. This includes brands like G-Shock, Baby G and Casio Edifice.

Mumbrella has learnt Casio Watches did not have an agency relationship in India prior to the pitch with work for the country being handled by an Asia-Pacific hub in Hong Kong. Five agencies were believed to be in the fray for the business.  

The announcement:

Japanese multinational consumer & commercial electronics manufacturing company Casio have announced L&K Saatchi & Saatchi Mumbai as their creative agency for the entire Casio watches portfolio in India. L&K Saatchi & Saatchi won the brand mandate following a multi-agency pitch, in which leading agency groups participated across multiple rounds of pitching. The agency will be managing Casio India’s integrated communications mandate for the entire watches portfolio.

On this win, Kulbushan Seth, Vice President, Casio India said, “We are extremely delighted to partner with L&K Saatchi & Saatchi as our strategy and communications partner for Casio India. Casio has a unique legacy across the world, and since we are going from strength to strength in India, we found it to be the perfect time to collaborate with L&K Saatchi & Saatchi who are experts in their domain and will enhance our creative vision.”

Charles Victor, Executive Director, L&K Saatchi & Saatchi commented, “It’s not often that one gets to work on an iconic brand and our partnership with Casio Watches has brought quite a few opportunities our way. G-Shock, Baby G and Casio Edifice are just some of the brands that we’re so excited to work on and so proud to partner in India. We look forward to doing magic on these iconic brands.”

Source: L&K Saatchi & Saatchi press release


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