‘Memories Recaptured’ campaign from Canon India helps absentee dads relive key family moments

For Father’s Day this year, Canon India came up with ‘Memories Recaptured’, a campaign that encouraged consumers to recreate photographs of important family moments to include fathers who were absent, due to work or other commitments. The campaign was created by Dentsu Webchutney

The film introducing ‘Memories Recaptured’ told the story of a girl recreating her 10th birthday so that her father could be part of a celebration that he missed, the first time around.

Sneha’s father missed her 10th birthday party. This Father’s Day, Canon India along with Sneha, recreated that moment for her father to cherish.If your father also missed out on an important moment of your life, share your story & get a chance to recreate it with us. #FathersDay #MemoriesRecaptured

Posted by CANON India on Thursday, 13 June 2019


Canon also announced a contest for its social media followers. They were encouraged to submit old family photographs marking significant occasions in their lives such as graduations or birthdays, where their fathers could not be present .

Canon promised to help five lucky winners recreate these moments with their fathers now in the picture.

Speaking about Father’s Day campaign, Canon India president and CEO Kazutada Kobayashi said: “Through ‘Memories Recaptured’, we have taken yet another step to propagate the concept of ‘Click and Print’, thereby enhancing the imaging culture in the country. I appreciate the users for their hearty participation and hope that our fans and followers will continue to keep the spirit of clicking and preserving memories alive.”

Canon India’s vice president of consumer imaging and information centre Eddie Udagawa added: “We believe that the relationship between a father and a child are an integral part of every family.

“We also firmly believe that memories are best captured by cameras and relived by printing and keeping them alive. Through this campaign, we wanted to highlight the importance of this emotional bond by bringing alive the magic of missed memories and milestone events for fathers and recreating those special moments.”


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