New campaign for Bosch from Goodstuph involves building dream kitchens on Instagram

‘The Legit Dream Kitchen’ contest from Bosch Home Appliances Singapore challenges people to design and build their dream kitchens using Instagram stories. The contest is part of ‘The Legit Small Kitchen’ campaign created by Goodstuph for Bosch.

The contest involves fans of Bosch Singapore’s Instagram account being tasked with creating dream kitchens, after choosing from a range of floor plan options. They are helped along by stickers and other GIFs that can be tacked on to their floor plan of choice.

Entries are submitted via a contest form and one lucky winner can bag the grand prize of a suite of Bosch Home Appliances and a kitchen design plan from Voila Interior Design worth up to $14,000.

Bosch Home Appliances Singapore marketing manager Chloe Zhang said: ““Many new home-owners have a knowledge gap in interior design and struggle to visualise their future homes. By hijacking Instagram stories as a platform for these millennial new homeowners to build their kitchens on, we wanted to create a tool that would
not only be a fun and interactive way to engage and educate them about kitchen planning, but one that is accessible and intuitive to use as well.”

The contest is a follow-up to the recently launched Legit Small Kitchen Campaign. Running through May, the previous campaign spoke about how Singaporeans don’t necessarily have to compromise on aesthetics or the quality of appliances, even if they had a small kitchen.

The Legit Small Kitchen Challenge

The size of flats may be shrinking but you don’t have to give up on your Pinterest-perfect dream kitchen just yet.No really, we fitted 8 appliances, 1 cranky couple and 1 annoying challenge into our Legit Small Kitchen just to show you how much you can do in a compact space (Hint: quite a fair bit). Squeeze in to watch!

Posted by Bosch Home on Tuesday, 7 May 2019


Client: Bosch Home Appliances (Singapore)


Creative lead: Jayden Tan

Creative team: Jeremiah Tang, Kenneth Wong, Jesselyn Neo

Accounts servicing: Lee Weiling, Angela Ho

Illustrators: Soh Xing Hao, Ang Jun Zuan


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