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Ogilvy’s Kapil Arora takes charge at 82.5 Communications India as CEO VS Srikanth exits

Kapil Arora

The chief executive of 82.5 India, VS Srikanth, is to leave the agency to set up an entrepreneurial venture in the Indian tourism sector.

Srikanth’s departure comes just four months after the second agency of Ogilvy in India – formerly known as Soho Square – was rebranded and relaunched as 82.5 Communications.

He will be replaced by Kapil Arora who will take over as co-chairman and CEO. Arora was most recently president of Ogilvy North and is a veteran at the agency, having spent nearly two decades at O&M India.

He has led the agency’s Delhi office for the last six years, working on brands like KFC, BMW and India’s ruling political party, the BJP, among others.

Arora will partner chairman and chief creative officer Sumanto Chattopadhyay. Formed this February with a stated focus on servicing indigenous brands, 82.5 is the most recent avatar of an entity formed after several mergers and acquisitions.

Speaking about the development, Ogilvy worldwide chief creative officer and executive chairman of India, Piyush Pandey said: “82.5 is now a strong, independent WPP agency in its own right, with great talent and even greater aspirations.

“Kapil will bring new energy to 82.5 Communications in India, and will partner Sumanto to take it to new heights.”

Arora added: “After having built the Ogilvy offering across Bengaluru, Mumbai and Delhi over the last 18 years, I’ve felt a strong urge for a new challenge from within the WPP group.  82.5 Communications is just that.

“So when I was offered the opportunity to partner Sumanto in leading 82.5, it was an obvious decision. We have an enviable set of clients and some incredible talent on board already.  My mandate would be to help mould that into a relevant, winning offering that would add disproportionate value to clients.”

Chattopadhyay said: “Kapil comes with a proven track record.  He is a people’s person who has built strong relationships with clients over the years. I extend a warm welcome to Kapil. I am confident that together we can take 82.5 to the next level.”

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